Case Study Of Pepsi Company Pdf
But the company isn't just about soda. Most of those brands are in the beverage category and are easily associated with the company.
Pepsico is a global brand with a strong brand image and that is why it is a leader in the soda industry with only one closest rival Coca Cola being able to challenge its strength.
The brand is famous all over the globe and its products sell in more than 200 countries.
In fact, PepsiCo ( PEP) owns about two dozen billion-dollar brands, making it one of the world's largest food and beverage companies.